Our brand guidelines define the visual and verbal identity of VICTRESS MVMT™, ensuring consistency across all our communications. From logos and colors to typography and voice, this guide serves as the foundation for how we present ourselves to the world. Dive in to understand how to bring our empowering and inclusive vision to life through every design and message.
Brand Guidelines
Logo Package and Brand Guide
For easy access to our brand assets, you can download the logo package and brand guidelines below. These resources will help ensure that all VICTRESS MVMT™ materials are aligned and maintain our distinct identity.
Brand Colors
Primary Colors
These colors are intrinsically linked to the original version of the logo, preserving the brand’s heritage and essence.
#8f7100
C:4 M:48 Y:100 K:18
R:143 G:113 B:0
#8f7100#6D6D6D
C:58 M:49 Y:29 K:16
R:109 G:109 B:109
#6D6D6DSecondary Colors
Our secondary colors add depth and a touch of modernity to our brand identity as accents, or supporting elements in our designs.
#B8CBC5
C:28 M:11 Y:21 K:0
R:184 G:203 B:197
#B8CBC5#FFFFFF
C:0 M:0 Y:0 K:0
R:255 G:255 B:255
#FFFFFFBrand Fonts
Our carefully selected fonts are an essential part of the VICTRESS MVMT™ brand identity. They help convey our message with clarity and style, ensuring that our communications are both impactful and consistent.
Primary
Antonio
Headlines in Antonio (Google Font) should use the bold weight (700) and ALL CAPS.
ANTONIO BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Secondary
Open Sans
Subheads and body copy should use the regular weight (400) and initial casing. Sizing for body copy should be between 10px and 18px.
Open Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
Tertiary
Use this font for flourishes within collateral or social media posts. Use the regular weight (400) and initial casing. Sizing should be between 18px and 34px.
